Driven by a deep love for nature
Family hospitality business with mission
Drzewostan is an eco-friendly, family-run business located on the Polish coast, offering a unique experience of staying in tree houses nestled among the branches. This case study explores the branding and visual strategy employed to capture the essence of tranquility and love for nature that defines Drzewostan. The collaborative efforts of the team resulted in an elegant and natural identity that aligns with the client’s business goals.
Inspired by dreams
Minimal and modern design
The main objective of the branding strategy for Drzewostan was to reflect the tranquility and love for nature while maintaining a modern and minimal design aesthetic. The visual language needed to capture the unique differentiation of Drzewostan from other guest houses on the Polish coast, highlighting the focus on nature and providing a serene escape.
Logo design that surves the mission
Capturing beauty of nature
The minimalistic design and focus on nature resonated with the target audience, attracting guests seeking a serene escape immersed in nature. The collaborative efforts of the team created a cohesive and compelling brand experience that aligned with Drzewostan’s mission.