Building Culinary Connections
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The brand was able to capture the attention of a wider audience, attracting both locals and expats who shared a common curiosity for Pakistani cuisine. This approach allowed Nomadic Munchers to reach new customers, expand its network of business partners, and triple its revenue within a short period.
From pop-up to culinary experience
Nomadic Munchers initially started as a pop-up kitchen project, delivering delectable Pakistani food to customers in Porto. As a new venture, it faced the challenge of standing out in a saturated market, requiring a strategic approach to gain the recognition it deserved.
Together we worked on brand strategy to set up business goals, work on positioning and visual identity, and carve a strong position within the local culinary scene.
Understanding the target market
The primary objective of Nomadic Munchers’ brand strategy was to build awareness among the target audience and establish a clear understanding of their preferences and needs. The aim was to create a welcoming space that would attract open-minded individuals from diverse backgrounds, including locals and expats, who shared a curiosity for exotic flavors and a desire to connect over a shared table full of aromatic food.
Images that tell story
A crucial aspect of Nomadic Munchers’ brand strategy was the development of a professional branding and a well-designed website. The branding elements aligned with the brand’s identity, reflecting its exotic flavors and cultural richness. The website served as a digital hub for customers to explore menus, make reservations, and engage with the brand’s story. This cohesive branding and online presence contributed significantly to the brand’s growth and enhanced its visibility in the local market.