Re-branding with a mission
Ock Pop Tok (OPT), a social enterprise based in Lao PDR, embarked on a rebranding project with the aim of enhancing communication between the enterprise and its clients.
Creating equal opportunities for Women of Laos
All colors of Laos
Understanding the complexity of the brand
Final brand design
Cohesive umbrella brand
Through the rebranding project, Ock Pop Tok successfully united its diverse brands and locations under one cohesive umbrella brand. The new branding not only provided OPT with a more professional and visually appealing look but also enhanced its communication efforts. By effectively telling the enterprise’s story and exposing its social mission, the rebranding project reinforced OPT’s commitment to cultural preservation and positioned it as a prominent social enterprise in Lao PDR.