Hi, I’m Magda

I help shape digital products for global brands and small businesses alike, always with the same goal: to connect users and business goals through smart, human-centered design.

Product designer at one of Europe’s largest travel companies.

Nearly 20 years in design, working across cultures and industries.

Specilizing in UX research and accessibility.

Focus & Way of Work

Design for me isn’t just about pixels or processes – it’s about listening deeply, asking the right questions, and creating experiences that feel both intuitive and meaningful.

Product design

Design and iterate solutions that balance user needs with business goals. Every concept is refined through prototyping and feedback to ensure the final product is both usable and valuable.

U

Research

Design and run research through interviews, surveys, or field studies. This helps ground every design decision in real-life context, not just intuition.

User testing

Plan and conduct usability sessions with real users to validate design decisions. This reveals friction points early, enabling improvements before launch.

Accessibility

Design and adapt interfaces to meet diverse abilities and contexts. This ensures products are inclusive, usable, and aligned with accessibility best practices from the start.

Case Studies

Each project is a story about solving real problems through research, collaboration, and design. Below, you’ll find a selection of case studies that show how I turn insights into thoughtful, user-centered solutions.

Fun facts about me

Conversations over coffee are my favorite way to connect.

I share my life with a wonderful dog and love escaping into nature whenever I can. I spent three years living and working in Southeast Asia, an experience that changed my life and opened new opportunities for me. With a background in fine arts, I still have a soft spot for photography, and all things illustration.