About me
Since I was little, I’ve been driven by a desire to build functional systems. My first camera was made of Lego blocks, and I even built a makeshift radio station from my grandad’s discarded strings and buttons.
This early fascination with order, mechanics, and design shaped my entire career. I studied photography, captivated by its technical side, and later specialized in publishing design, focusing intensely on usability, structure, and reader delight.
No matter the medium, my approach has always been the same: help the user achieve their goals with less friction. This journey naturally led me to become the strategic Product Designer I am today.
The Power of nearly 20 years of design foundation
My 20-year foundation in branding, strategy, and high-autonomy freelance work gives me a unique, senior-level view of the entire product ecosystem.
This broader perspective – honed over 9 years as an international UX/Brand designer – directly enriches my current work designing product for one of Europe’s largest travel agencies.
- I look beyond the interface to ensure every design choice is strategically sound and directly supports business objectives and long-term vision.
- My deep experience in publishing provides mastery of Information Architecture (IA) and content strategy. I simplify complex flows to reduce user cognitive load and guide users effortlessly.
- I utilize my branding background to build trust and loyalty by ensuring a cohesive and consistent product personality across every touchpoint.
The Power of nearly 20 years of design foundation
This blend of strategic and holistic thinking lets me see the product in its full context – as one essential element of a larger strategy.
My work is always grounded in UX research (designing and conducting studies) and focused on delivering a unified vision that successfully meets technical, business, and user needs simultaneously.
Let’s connect to discuss how my systemic approach and strategic maturity can elevate your next product challenge.