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Case Studies

Each project is a story about solving real problems through research, collaboration, and design. Below, you’ll find a selection of case studies that show how I turn insights into thoughtful, user-centered solutions.
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    Merging trip management experiences in one seamless app

    How I supported the cruise product team in creating a seamless login and onboarding experience by identifying and optimizing a fragmented user journey to reduce friction for new and returning customers.

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    Turning a Broken Flow Into a Better Booking Experience

    How I transformed a frustrating, dead-end search experience into a guided recovery path, encouraging continued user exploration even when their original search results were unavailable.

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    What a Cruise Taught Me About UX Research

    A personal reflection on my first UX research field study aboard a cruise ship, where I gained hands-on experience and discovered the value of connecting with real users in their own environment.

NoOneWay Studio

Magda Horanin

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